What a year this has been, navigating through all the COVID-19 restrictions, quarantines, and social distancing. Recent studies point to an increase in consumer spending on outdoor home improvements and amenities. Swimming pools, hot tubs, fire tables, bicycles, and even outdoor furniture was difficult to locate by mid-summer as a result of the increased interest in these items. As we found ourselves ‘sheltering-in-place’, landscaping, decks, patios, and general outdoor improvements have all seen an increase in activity this summer.
As pandemic restrictions loosened a bit in the spring, outdoor gatherings with family and friends became one of the only social events deemed acceptable.
Manufacturers of lawn care materials boast an uptick in sales revenues directly related to the pandemic.
Recent statistics:
- American adults are spending an average of two hours a day outside during the COVID-19 outbreak. Nearly half say they are spending more time outside now than they did before the outbreak began.
- On average, those who are currently gardening or caring for their lawn are spending four hours a week doing so.
- Gardening interests have increased not only due to the obvious restrictions, but also consumers’ increased desire to access fresh vegetables and reduce trips to the grocery stores.
- Scott’s family of lawn products has reported company-wide revenue growth of more than 30 percent through the third quarter of 2020.
This might just be the best time to begin thinking ahead to spring 2021. Are you thinking about any backyard improvements or upgrades? Do you have a little more time on your hands to plant that vegetable garden you have been wanting? Is your lawn or landscape in need of some fresh ideas or overdue re-design? At Night Light, we take pride in partnering with some of the best craftsmen in the outdoor living industry. Our partners specialize in landscape design and installation, irrigation, patios, fire pits, pergolas, gazebos, tree care, swimming pools, fountains, architecture, carpentry, masonry, and outdoor kitchens. It would be our pleasure to recommend a qualified contractor for your next project. Click HERE to send an inquiry and we would be happy to respond.
We are all looking forward to a time when we will look back at 2020 and wonder how we survived. Until then, we wish you all the best health, happiness, and safety.